Anugerah Indonesia PR of the Year 2025 award given to Media Relation Program Leader, Ahmad Febri Falahuddin (left picture), and Brand Communication Program Leader, Lidya Elyana (right picture).
Jakarta, 14 August 2025 – PT United Tractors Tbk (UT) once again demonstrates its consistency and innovation in corporate communications through collaboration with subsidiaries PT Kalimantan Prima Persada (KPP Mining) and PT Agincourt Resources (PTAR). The UT Group receives prestigious recognition at the Anugerah Indonesia PR of the Year 2025 for communications programs that are effective, credible, and impactful for the public.
The award is received by Media Relations Program Leader Ahmad Febri Falahuddin and Brand Communications Program Leader Lidya Elyana at the Auditorium & Performance Hall Prof. Dr. Djayusman, LSPR Institute of Communication & Business, Jakarta.
UT Corporate Communications Manager Himawan Susanto emphasizes that the recognition not only serves as an appreciation but also as a reminder of the strategic role of communication in advancing the company’s commitment to sustainability, inclusivity, and social responsibility.
“We are grateful for the trust and appreciation from Anugerah Indonesia PR of the Year 2025. This achievement motivates us to continue innovating in effective communications programs that create real impact. We believe the best results can only be achieved through strong collaboration with our teams, communities, partners, and stakeholders. We remain committed to ensuring that every initiative delivers sustainable benefits and contributes positively to Indonesia’s future,” says Himawan.
Anugerah Indonesia PR of the Year 2025 award given to representative of KPP Mining.
UT is awarded in the Creative Corporate Reputation category for its program From Storytelling to Credibility: Where Trust Begins, which receives a “Good” rating. UT also gains recognition in the Media Relations category for its program Strategic Media Engagement: Enhancing Corporate Reputation & Mitigating Risk, which is also awarded a “Good” rating. KPP Mining secures two “Good” ratings in the Internal PR Program category for KPP Mining SAFE: Safety for Everyone. Meanwhile, PTAR wins in the Creative Corporate Reputation Program category with its OlympiAR program, which also receives a “Good” rating.
The evaluation criteria for the awards measure direct results (outputs) and consider audience perception (outtakes) and achievement of communication objectives (outcomes). Audience perception is assessed through engagement indices, while outcomes are measured through direct interviews.
Anugerah Indonesia PR of the Year is an annual event that has been running for 18 years and is recognized as one of the benchmarks in Indonesia’s communications and public relations industry. The program is organized by MIX MarComm magazine of SWA Media Group and includes print and digital media publications, seminars, and an awarding ceremony.
The judging process is conducted online by a panel of experts consisting of practitioners, academics, and media professionals with relevant competencies. In 2025, evaluations occur on 20–22 May, with polling on 26–30 May (Phase I) and 5–7 June (Phase II). Data crawling is conducted on 10–18 June 2025.
The UT Group’s success in this year’s awards reaffirms that the company’s communication strategies are designed to strengthen corporate reputation and build meaningful relationships with the public and stakeholders. More than just an accolade, this achievement underscores the belief that honest, inclusive, and sustainable communication is the foundation for maintaining trust, enhancing reputation, and delivering long-term value to society.
United Tractors’ Overview
PT United Tractors Tbk (UT), established in 1972, is Indonesia’s largest heavy equipment distributor. The company operates in five business areas: Construction Machinery, Mining Contracting, Mining, Construction Industry, and Energy. UT is committed to promoting sustainability and achieving the Sustainable Development Goals (SDGs).
ESG United Tractors
As a world-class heavy equipment, mining, and energy company, UT has been operating in Indonesia for over 52 years. The company is committed to creating a sustainable future for Indonesia by effectively applying ESG principles. UT aims to pay attention to the environment, positively impact society, and uphold good corporate governance at all levels of its business operations. The company also strives to optimize its competencies, expertise, and strategic assets to bring added value to all stakeholders and the Indonesian people.
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For more information, please contact: Sara K. Loebis Head of Corporate Governance and Sustainability Division PT United Tractors Tbk Email : ir@unitedtractors.com and corcom@unitedtractors.com Address : Jl. Raya Bekasi Km.22 Cakung, Jakarta Timur 13910 Telp. : (62-21) 3511961, Fax : (62-21) 3441413 Medsos : IG (@unitedtractorsofficial & @ceritadi.unitedtractors) Website: www.unitedtractors.com LinkedIn: PT United Tractors Tbk |