Jakarta, August 6, 2026 – Amid an increasingly dynamic workplace environment, an organization’s success is shaped not only by business strategies and technological advancements, but also by the ability of its people to communicate effectively. In response to these challenges, PT United Tractors Tbk (UT) held the AHEMCE Communications Festival (CommFest) 2026 as a platform for learning and collaboration among employees across the UT Group, to strengthen an inclusive and impactful communication culture.
Carrying the theme “Shaping Inclusive Impact: Communicate, Collaborate, and Contribute,” AHEMCE CommFest 2026 was part of the Learning Festival UNTUK Indonesia series, featuring an inspirational seminar, creative competition, and participant appreciation. Held virtually via Zoom Meeting, the event was attended by more than 400 employees from various entities across the UT Group.
Effective communication has become an essential foundation for fostering strong collaboration, building trust, and driving innovation in the workplace. As the business landscape continues to evolve, communication no longer serves merely as a means of delivering information, but also as a bridge that strengthens cross-functional collaboration and shapes an adaptive work culture.
“We believe that open and collaborative communication is one of the keys to creating an adaptive and productive work culture. AHEMCE Communications Festival 2026 serves as a platform for employees across the UT Group to learn from one another, exchange perspectives, and strengthen collaboration in support of the Company’s shared goals,” said Dianwahyu Sri Purnomo, Head of Corporate Communications and Sustainability Division of UT.
To broaden participants’ perspectives, UT invited Vina Muliana as the keynote speaker. A content creator, Human Resources practitioner, and Former Abang None Jakarta 2014, Vina shared her experience and perspectives on the importance of authentic communication in the digital era. She encouraged participants to recognize that every employee serves as a representative of the Company, capable of shaping the organization’s image and reputation through everyday communication and activities on digital platforms.
During the session, Vina discussed various topics, ranging from the importance of effective communication in creating an inclusive workplace environment, strategies for developing authentic and relevant content, to strengthening personal branding and the role of employee advocacy in supporting corporate reputation. She also shared various case studies and best practices to provide participants with practical insights into delivering corporate messages responsibly while creating added value for their audiences.
The spirit of collaboration promoted through AHEMCE CommFest 2026 extended beyond the seminar session. As part of the event series, UT also introduced the Reel It Challenge, an Instagram Reels content creation competition featuring video and motion graphic formats, which will take place from August 6 to September 6, 2026. The competition is divided into two categories: UT Group Internal and UTizen, providing employees with a platform to channel their creativity while delivering positive corporate messages through engaging, authentic, and impactful digital content.
Through this event, UT hopes to strengthen employees’ understanding that communication is not merely about delivering messages, but also about building relationships, strengthening collaboration, and creating a sustainable positive impact. With effective communication and a commitment to continuous contribution, every individual is expected to become a positive representative of the Company, both in the workplace and across digital platforms.
United Tractors’ Overview
PT United Tractors Tbk (UT), established in 1972, is Indonesia’s largest heavy equipment distributor. The company operates in five business areas: Construction Machinery, Mining Contracting, Mining, Construction Industry, and Energy. UT is committed to promoting sustainability and achieving the Sustainable Development Goals (SDGs).
ESG United Tractors
As a world-class heavy equipment, mining, and energy company, UT has been operating in Indonesia for over 53 years. The company is committed to creating a sustainable future for Indonesia by effectively applying ESG principles. UT aims to pay attention to the environment, positively impact society, and uphold good corporate governance at all levels of its business operations. The company also strives to optimize its competencies, expertise, and strategic assets to bring added value to all stakeholders and the Indonesian people.
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For more information, please contact: Dianwahyu Sri Purnomo Head of Corporate Communications and Sustainability Division PT United Tractors Tbk Email : ir@unitedtractors.com and corcom@unitedtractors.com Address: Jl. Raya Bekasi Km.22 Cakung, Jakarta Timur 13910 Telp. : (62-21) 3511961, Fax : (62-21) 3441413 Medsos : IG (@unitedtractorsofficial & @ceritadi.unitedtractors) Website: www.unitedtractors.com LinkedIn: PT United Tractors Tbk |