CX Maestro Award 2025 Presented to PT Bina Pertiwi
Jakarta, 11 December 2025 – PT Bina Pertiwi (BP), a subsidiary of PT United Tractors Tbk (UT), reaffirms its commitment to delivering meaningful and impactful customer experiences by winning the CX Maestro Award 2025 from MarkPlus Institute. At this event, BP receives two awards: the Customer Experience category with the distinction CX Excellence Through Customer-Driven Development, and the Face-to-Face category with the distinction Growth Through Direct Sales Engagement.
The awards are presented as part of the MarkPlus Conference 2026, held at The Ritz-Carlton Pacific Place. The awards were received directly by BP Director, Elok Bakti Darmawan, accompanied by BP Division Head of Sales & Branch Operation, Bayu Kurniansyah, along with representatives of the company’s team.
“This award serves as an appreciation for the strategic role of BP’s team as the frontline in building trust and long-term relationships with customers. Through a customer-driven approach and relevant solutions, we continuously strive to deliver valuable customer experiences,” said BP Director, Elok Bakti Darmawan.
The CX Maestro Award recognizes companies in Indonesia that consistently demonstrate sustainable innovation in creating relevant, value-added customer experiences with a direct impact on business growth. The award also highlights the strategic role of sales teams as the frontline in fostering long-term customer relationships.
The CX Excellence Through Customer-Driven Development distinction was awarded to BP for its success in developing products, services, and business processes based on customer needs and feedback. This approach has proven effective in enhancing the overall quality of the customer experience. Meanwhile, the Growth Through Direct Sales Engagement distinction was granted in recognition of the effectiveness of BP’s sales team in direct customer interactions, focusing on understanding customer needs, building trust, and delivering relevant and sustainable solutions to drive business growth.
All award recipients underwent a rigorous selection process conducted by a professional, cross-industry panel of judges from October to November 2025. The assessment covered strategic aspects, implementation, innovation, and tangible impact on customers and company performance.
Through this achievement, BP continues to strengthen its customer-centric culture as part of its sustainable business strategy, in line with the UT Group’s commitment to delivering adaptive, relevant, and customer-oriented solutions amid the evolving industry dynamics.