Acceptance of the PR Excellence Awards 2025 by KPP MINING’s CSR Manager, Daniel Angga Sembara.
Surabaya, December 13, 2025 – PT Kalimantan Prima Persada (KPP MINING), a subsidiary of PT United Tractors Tbk (UT), successfully wins First Place at the PR Excellence Awards 2025 in the Internal Communication Program category. The award was presented in recognition of the success of KPP MINING’s internal campaign, #SayaBerbudayaSafety. The award was received directly by KPP MINING Corporate Social Responsibility (CSR) Manager, Daniel Angga Sembara.
Through the #SayaBerbudayaSafety campaign, KPP MINING encourages active employee engagement as the primary driver in establishing a robust occupational safety culture. Safety is not only about compliance with procedures, but also about being internalized as a core value and reflected in daily behavior. A participatory, relevant, and sustainable communication approach became the key strength of the program in reaching all levels of the organization.
“Safety is a fundamental value in every KPP MINING operational activity. Through the #SayaBerbudayaSafety campaign, we strive to ensure that safety messages are not only understood, but also lived by all employees,” said KPP MINING CSR Manager, Daniel Angga Sembara.
The PR Excellence Awards 2025, organized by the Indonesian Public Relations Association (PERHUMAS), recognized KPP MINING for its success in delivering a strategic, measurable, and impactful internal communication program. The #SayaBerbudayaSafety campaign was considered effective in addressing internal communication challenges within an organization with extensive operational scale, while also demonstrating a strong linkage between communication strategy, behavioral change, and the achievement of the company’s business objectives.
Going forward, KPP MINING will continue to strengthen its internal communication strategy as part of ongoing efforts to maintain and enhance occupational safety performance. This achievement reaffirms KPP MINING’s commitment to developing impactful internal communication practices aligned with good corporate governance, while serving as a strategic step in addressing challenges within the mining industry and supporting the achievement of the Sustainable Development Goals.